01 — Engineering · 04
Visual Identity.
Visual identity is a visual system applied with discipline, derived from your strategy, not the mood of the moment. You receive the identity guide and source files, so your brand looks like one brand everywhere.
02 — At a glance
- What it is
- A system covering the logo, colours, typefaces and the rules for using them, built after the positioning statement is approved.
- Who it's for
- Brands launching without a documented identity, or needing an evolved identity that matches their truth.
- What you receive
- Visual identity guide and source files
- Evolved visual identity guide (in repositioning)
- Visual identity guide for the doctor and the clinic (in Integrated Medical Branding)
- Social media template system
- Where it sits in the method
- 04 Engineering · Visual identity
03 — This service is part of a system
Launch (new) · Repositioning (refined) · Medical
04 — Common questions
Can I ask for a logo only?
No. The logo is part of a visual system, and comes after analysis and strategy.
What do I receive?
The visual identity guide and source files, and a social media template system in the same identity.
05 — Next step
Start with a first assessment.
One session. A straight answer.
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