01 — Brand Launch
First impressions aren't corrected. They're built right.
Brand Launch is for new ventures, and for running businesses that never had a real identity. The brand is built from the foundation up, before anyone sees it: what it says, who it speaks to, how it looks, and where it shows up. You only get to introduce yourself once.
About to launch?02 — Is this you?
- You're about to launch, or you just have.
- There's no written identity, so everyone presents you their own way.
- Only people close to you know you, and your idea takes more than one sentence to explain.
Not for you if: your brand is known but misread (→ Brand Repositioning) , or you want execution without a diagnosis.
03 — The stages
All seven stages (brand management is optional after handover).
Diagnosis
- 00First assessment
- 01Brand analysis
Positioning
- 02Brand strategy
Engineering
- 03Tone of voice
- 04Visual identity
Presence
- 05Online presence
- 06Brand management (optional)
04 — What you receive
Diagnosis
- First assessment summary
- Brand analysis report and gap record
Positioning
- Brand strategy document and positioning statement
Engineering
- Tone of voice guide and core copy
- Visual identity guide (new build)
- Photo and on-camera guide
Presence
- Customer journey map and tools
- Website
- Google Business Profile
- Brand film and photo library
- Template system
- Launch plan
05 — What we need from you
- A decision-maker in the core sessions
- Recordings of you speaking naturally, or voice answers to 10 questions we send
- Domain and hosting in your name
- Admin access to your accounts (never passwords)
- Your official address and number
- Written consent from anyone who appears on camera
- Real signage and print sizes
- Photos of your space
- A shoot day and location
We never ask for patient data.
06 — How we proceed
Gap record
We agree on the three biggest problems and sign them off before any solution.
Positioning statement
Nothing is designed until it's approved.
Handover receipt
Delivery after the launch checklist, with source files.
07 — Timeline
(about 7–11 weeks)
The timeline starts once we have everything we need from you. It pauses while we wait for your approvals, and doesn't include Google's verification time.
08 — Common questions
How much does it cost?
After the first assessment. It depends on your brand's condition and the level of execution, and you'll receive it in a written proposal. Pricing never comes before diagnosis.
Do you guarantee clients or sales?
No. No one can guarantee a client's decision. What we commit to: building what's real about you so it reads as it is, and measuring change against your starting point, including what hasn't moved yet.
What if this isn't the right system for me?
It shows up in the first assessment or the analysis, and we'll recommend the right one. Sometimes the honest answer is that we're not the right fit.
Can I skip straight to execution?
Not within a full system: nothing gets designed before we know what it has to say. You can still order a single service, like a website or templates.
What if I don't have a name yet?
If you need one, we'll propose a name during the strategy stage, once we know what the brand needs to say.
09 — Next step
Start with a first assessment.
One session. A straight answer.
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