01 — Digital Presence
Being right isn't enough. It has to be found.
Digital Presence is for brands with a sound identity and message that still go unfound when people search. First we confirm the gap is visibility, not perception. Then we build your presence where your clients actually look: Google, AI search, your website, your Google Business Profile and your reviews. Presence is about place, not volume.
Good, but hard to find?02 — Is this you?
- Your identity is solid, but you don't appear when someone searches for what you do.
- Most clients reach you through referrals, not search.
- Your website exists, but it doesn't generate enquiries.
Not for you if: people find you but misread you (→ Brand Repositioning) . If the analysis shows that, we'll suggest switching.
03 — The stages
Stages 00 and 01 (focused analysis), then 05. Not included: strategy, tone of voice and identity (copy is written from the analysis findings). Brand management is optional.
Diagnosis
- 00First assessment
- 01Brand analysis (Condensed)
Positioning
- 02Brand strategy
Engineering
- 03Tone of voice
- 04Visual identity
Presence
- 05Online presence
- 06Brand management (optional)
04 — What you receive
Diagnosis
- First assessment summary
- Focused analysis confirming visibility is the issue
Presence
- Customer journey map and tools
- Website (improve, redesign or new)
- Google and AI search visibility, with a before-and-after report
- Google Business Profile
- Brand film and photo library
- Template system
- Reputation and reviews system
05 — What we need from you
- A decision-maker in the core sessions
- Recordings of you speaking naturally, or voice answers to 10 questions we send
- Domain and hosting in your name
- Admin access to your accounts (never passwords)
- Your official address and number
- Written consent from anyone who appears on camera
- Your enquiry log, if you have one
We never ask for patient data.
06 — How we proceed
Gap record
We agree on the three biggest problems and sign them off before any solution.
Copy and design approval
Nothing goes live until both are approved.
Handover receipt
Delivery after the launch checklist, with source files.
07 — Timeline
(about 4–6 weeks)
The timeline starts once we have everything we need from you. It pauses while we wait for your approvals, and doesn't include Google's verification time.
08 — Common questions
How much does it cost?
After the first assessment. It depends on your brand's condition and the level of execution, and you'll receive it in a written proposal. Pricing never comes before diagnosis.
Do you guarantee clients or sales?
No. No one can guarantee a client's decision. What we commit to: building what's real about you so it reads as it is, and measuring change against your starting point, including what hasn't moved yet.
What if this isn't the right system for me?
It shows up in the first assessment or the analysis, and we'll recommend the right one. Sometimes the honest answer is that we're not the right fit.
Can I skip straight to execution?
Not within a full system: nothing gets designed before we know what it has to say. You can still order a single service, like a website or templates.
Will you get me to the top of Google?
No one can guarantee rankings. We build the signals that drive visibility, and measure them before and after.
09 — Next step
Start with a first assessment.
One session. A straight answer.
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